Communication Front 2000 Book, "Crossing Points East-West"


Güven Incirlioğlu, February 2001


"Contemporary mass-culture is historically necessary not merely as a result of the encompassment of life in its totality by monster enterprises, but as a consequence of what seems most utterly opposed to the standardization of consciousness predominant today, aesthetic subjectivism. True, the more artists have journeyed into the interior, the more they have learned to forgo the infantile fun of imitating external reality. But at the same time, by dint of reflecting on the psyche, they have found out more and more how to control themselves. The progress in technique, that brought them ever greater freedom and independence of anything heterogeneous, has resulted in a kind of reification, technification of the inward as such. The more masterfully the artist expresses himself, the less he has to 'be' what he expresses, and the more what he expresses, indeed the content of subjectivity itself, becomes a mere function of the production process ."

Theodor Adorno, Minima Moralia, Part Three, 1946-1947

Tazi statiq na bylgarski / This text in Bulgarian
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